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Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond by Natalie W. Nixon (Paperback, 2015)
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Product Information
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant creative types and left-brain dominant analytical types. Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.Product Identifiers
PublisherJoseph H. Hancock, Bloomsbury Publishing
ISBN-139781628924701
eBay Product ID (ePID)221018191
Product Key Features
Book TitleStrategic Design Thinking: Innovation in Products, Services, Experiences and Beyond
AuthorNatalie W. Nixon
FormatPaperback
LanguageEnglish
Publication Year2015
Number of Pages272 Pages
Dimensions
Item Height235mm
Item Width187mm
Item Weight572g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
EditorNatalie W. Nixon
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