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The Art of Creative Thinking by Rod Judkins (Hardcover, 2015)

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Enhance your creative thinking skills with this hardcover textbook, "The Art of Creative Thinking" by Rod Judkins. Published by Hodder & Stoughton in 2015, this book is a must-have for anyone interested in the subject of business. With 288 pages of insightful information, this book explores the various ways in which creative thinking can be applied to a range of scenarios. This textbook, written in English, is 185mm in height and 119mm in width, with a weight of 276g. It is perfect for those who are keen on delving deeper into the subject of creative thinking and developing their skills in this area. Whether you are a student or a working professional, this book is an excellent resource that is sure to broaden your perspective and hone your creativity.

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A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively. You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo. Be stubborn about compromise. Plan to have more accidents. Be mature enough to be childish. Contradict yourself more often. Discover the Art of Creative Thinking. *From the publishers of the