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Marketing Madness: A Survival Guide For A Consumer Society by Michael Jacobson (Hardcover, 2019)
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ISBN-13: 9780367009076, 978-0367009076. Marketing Madness. Publisher: Taylor & Francis Ltd, United Kingdom.
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About this product
Product Information
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.CProduct Identifiers
PublisherTaylor & Francis LTD
ISBN-139780367009076
eBay Product ID (ePID)21046506707
Product Key Features
Publication Year2019
SubjectSociology
Number of Pages262 Pages
LanguageEnglish
Publication NameMarketing Madness: a Survival Guide for a Consumer Society
TypeTextbook
AuthorMichael Jacobson
FormatHardcover
Dimensions
Item Weight635 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMichael Jacobson
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