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Oxford Handbooks Ser.: Oxford Handbook of Pricing Management by Robert Phillips (2014, Trade Paperback)

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About this product

Product Identifiers

PublisherOxford University Press, Incorporated

ISBN-100198714815

ISBN-139780198714811

eBay Product ID (ePID)204235164

Product Key Features

Number of Pages976 Pages

LanguageEnglish

Publication NameOxford Handbook of Pricing Management

Publication Year2014

SubjectMarketing / General, General

TypeTextbook

Subject AreaBusiness & Economics

AuthorRobert Phillips

SeriesOxford Handbooks Ser.

FormatTrade Paperback

Dimensions

Item Height2.1 in

Item Weight58.2 Oz

Item Length9.7 in

Item Width6.7 in

Additional Product Features

Intended AudienceScholarly & Professional

Reviews"This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it." --Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University"As an emerging and explosive field, pricing management research has been approached from multiple disciplines with many industry applications. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases, cross-disciplinary and integrative works, with an eye of a diverse set of industry application. It is a great reference for any researcher in this field." --Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business, 'This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in realworld considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should havebeen set ten times as high. But then you should still buy it. 'Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University'As an emerging and explosive field, pricing management research has been approached from multiple disciplines with many industry applications. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases, cross-disciplinary and integrative works, with an eye of a diverse set of industry application. It is a great reference for any researcher in this field. 'Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business, "This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it." --Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University "As an emerging and explosive field, pricing management research has been approached from multiple disciplines with many industry applications. The strength of this book is that it provides a comprehensive view of all such different disciplinary approaches, and in some cases, cross-disciplinary and integrative works, with an eye of a diverse set of industry application. It is a great reference for any researcher in this field." --Hau Lee, Thoma Professor of Operations, Information and Technology, Stanford Graduate School of Business

Dewey Edition23

TitleLeadingThe

IllustratedYes

Dewey Decimal658.816

Table Of ContentPart I. Introduction1. IntroductionPart II. Pricing in Selected Industries2. Why are Prices Set the Way they Are?3. Airline Pricing4. Electric Power Pricing5. Health Care Pricing in the United States: The Case of Hospitals6. Pricing in Restaurants7. Pricing of On-line Display Advertising8. Consumer Credit Pricing9. Wireless Services Pricing in the US10. For What IT's Worth: Pricing Internal IT Services11. Television Advertisement Pricing in the US12. Pricing in the Cruise Line Industry13. Less-than-Truckload Pricing14. Pricing in the North American Protein Industry15. Wine Pricing in the United States16. Pricing and Sales Practices in the Grand Bazaar of IstanbulPart III. Pricing Fundamentals17. Price Theory in Economics18. Models of Demand19. Game Theory Models of Pricing20. Behavioral Issues in Pricing ManagementPart IV. Pricing Tactics21. Customized Pricing22. Nonlinear Pricing23. Dynamic List Pricing24. Sales Promotions25. Markdown Management26. Revenue Management27. Auction Pricing28. Service Engineering: Design and Pricing of Service Features29. Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information30. Joint Pricing and Inventory ManagementPart V. Organization and Processes31. Structuring and Managing an Effective Pricing Organization32. Global Pricing Strategy33. Using Lean Six Sigma to Improve Pricing Execution34. Pricing with Confidence in Business-to-Business SettingsPart VI. Current Challenges and Future Prospects35. Challenges and Future Prospects for Pricing Management

SynopsisThis text is a reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management., A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management., The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings., The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders fromindustry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamentalprinciples of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-businesssettings.

LC Classification NumberHF5416.5