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Testing Business Ideas: A Field Guide for Rapid Experimentation by Alexander Osterwalder, David J. Bland (Paperback, 2019)
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ISBN-13: 9781119551447, 978-1119551447.
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About this product
Product Information
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781119551447
eBay Product ID (ePID)20046582464
Product Key Features
Number of Pages368 Pages
Publication NameTesting Business Ideas: a Field Guide for Rapid Experimentation
LanguageEnglish
SubjectBusiness
Publication Year2019
TypeTextbook
AuthorAlexander Osterwalder, David J. Bland
SeriesThe Strategyzer Series
FormatPaperback
Dimensions
Item Height189 mm
Item Weight994 g
Item Width241 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDavid J. Bland, Alexander Osterwalder
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Most relevant reviews
- 15 May, 2023
Useful follow up to use with Value Proposition Canvas
Value Proposition Canvas is compelling, an insight into testing business ideas, is rarely considered which is why I bought this.Verified purchase: YesCondition: Pre-owned
