I Like the end effect, hair are so easier to manage after wash, but.. its makes my hair more dry after use, I have fine bleached dry damaged hair. I straight them only 3-4 times each stripe on low temp 150/160 C during application, as I knew so high temp will damage them a lot. my hair are straight but fizzy after wash before use of this product. Now after third wash and normal use of my conditioner , hair are so soft, silk -although still feel dry in ends. product worth it. Hair can dry now itself without blowdry and looks lovely. I am saving time and reduce use of dryer and straightener, and still have mask but schampoo and post treatment conditioner is over. Good for saving time and making hair more managable and look great, but for dry hair do not expect lots of shine, but also nothing will make hair so great silky whenever you bleeching it every 3 months. Produck great overall and worth the price. With all this kind product smell of product while straightening is hard and if do in not well ventilated area will cough and steam irritate eyes.