Dewey Decimal658.872
Table Of ContentIntroduction: My Story Why I wrote this book Who this book is for Why you need this book How to use this book Part One: Why? Does SEO work? Then and now The good, the bad and the downright ugly Part Two: What? The ANCHOR model Audit Next steps Content Hyperlinks Ongoing tasks Review Part Three: What Else? Into the blender Paid strategies for ecommerce Bringing it all together Who should do the work? Conclusion It's not too late The e-commerce scorecard Glossary References Acknowledgements The Author
SynopsisThe Organic Advantagehas been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results., Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money? If you answered 'Yes' to just one of these questions, this book is for you. The Organic Advantage has been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results for your business. Read this book and follow Martin's ANCHOR model in order to: Develop a strategy to grow your website traffic, organically, for long-term success Understand the issues and what needs doing without being drowned in technical jargon Identify, brief, and direct the people responsible for implementing your SEO activity Get your ecommerce business performing to its full potential, Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money? If you answered 'Yes' to just one of these questions, this book is for you. The Organic Advantagehas been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results for your business. Read this book and follow Martin's ANCHOR model in order to: * Develop a strategy to grow your website traffic, organically, for long-term success * Understand the issues and what needs doing without being drowned in technical jargon * Identify, brief, and direct the people responsible for implementing your SEO activity * Get your ecommerce business performing to its full potential, Has your website traffic seen a dip or flatlined? Do you feel like you're behind the competition? Do you feel like you don't understand what SEO is? Do you wonder if organic traffic is still worth your time and effort? Are you worried about wasting time and money? If you answered 'Yes' to just one of these questions, this book is for you. The Organic Advantage has been written for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results for your business. Read this book and follow Martin's ANCHOR model in order to: - Develop a strategy to grow your website traffic, organically, for long-term success - Understand the issues and what needs doing without being drowned in technical jargon - Identify, brief, and direct the people responsible for implementing your SEO activity - Get your ecommerce business performing to its full potential, The Organic Advantage is for ecommerce business owners, ecommerce directors, marketing managers and marketing professionals to enable you to ensure SEO gets results for your business. Read this book to: Develop a strategy to grow Understand the issues without technical jargon Get your ecommerce business performing
LC Classification NumberHF5415.1265