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Product Information

The hugely anticipated first book from the TED Talks star and advertising legend 'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong- we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

Product Identifiers

PublisherEbury Publishing

ISBN-139780753556528

eBay Product ID (ePID)18049053387

Product Key Features

Book TitleAlchemy: the Magic of Original Thinking in a World of Mind-Numbing Conformity

AuthorRory Sutherland

FormatPaperback

LanguageEnglish

TopicPsychology, Popular Psychology, Marketing

Publication Year2021

TypeTextbook

Number of Pages384 Pages

Dimensions

Item Height198mm

Item Width126mm

Item Weight260g

Additional Product Features

Title_AuthorRory Sutherland

Country/Region of ManufactureUnited Kingdom

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4.7

9 product ratings

7 users rated this 5 out of 5 stars
1 users rated this 4 out of 5 stars
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by antrot-63
23 Jun, 2021
Lots of great ideas and insights
Rory has become legendary for his TED talks and if you like those, you'll like this (I did the audiobook along with it, ready by Rory himself). This is an instructional manual for businesses but is also of great interest for those with an interest in Behavioural Economics, Psychology and human behaviour
Verified purchase: YesCondition: New
by taxandspend
21 Feb, 2024
Why logic, focus groups, Economists and spreadsheets make the world boring
Rory Sutherland’s book is a witty, engaging and serious look at the limitations of the approaches which are used to help shape everyday decisions. In summary it’s a challenge to reasonableness and inspiration to anyone who has an idea that’s an outlier.
Verified purchase: YesCondition: Pre-owned
by crossmyheart2015
08 Nov, 2021
Compelling for marketeers
Very funny and when you give it some time it is very true
Verified purchase: YesCondition: New
by andba1620
02 Nov, 2024
After listening to this in audiobook for...
After listening to this in audiobook form I felt I wanted to read this and have available for myself.
Verified purchase: YesCondition: New
by andreaevans8
24 May, 2024
All good as expected
All good as expected
Verified purchase: YesCondition: New
by momcraw
14 Apr, 2023
Welcomed gift
It was a gift, the recipient was pleased with it
Verified purchase: YesCondition: New
by garyn7877
09 Apr, 2025
Amazing shape. Traditional ...
Amazing shape. Traditional
Verified purchase: YesCondition: New
by irv26
09 Jun, 2024
All good
All good
Verified purchase: YesCondition: New
by monkeytr-90
11 May, 2024
all good 👍
all good 👍
Verified purchase: YesCondition: New