The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up by John Mullins (Paperback, 2012)

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Edition: Fourth Edition. Publisher: Pearson Education. Format: Paperback. Language: English.

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Product Information

The only book on the market that shows would-be entrepreneurs how to comprehensively assess their ideas before they create their business plan

Product Identifiers

PublisherPearson Education The Limited
ISBN-139781292003740
eBay Product ID (ePID)176837035

Product Key Features

Number of Pages344 Pages
Publication NameThe New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up
SubjectBusiness
Publication Year2012
TypeTextbook
AuthorJohn Mullins
SeriesFinancial Times Series
FormatPaperback

Dimensions

Item Height233 mm
Item Weight530 g
Item Width158 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

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    Verified purchase: YesCondition: Pre-owned