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Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth by W. Messner (Hardcover, 2013)

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Making the Compelling Business Case : Decision-Making Techniques for Successful Business Growth, Hardcover by Messner, Wolfgang, ISBN 1137340568, ISBN-13 9781137340566, Brand New, Free P&P in the UK Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.