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European Fashion: The Creation of a Global Industry by Veronique Pouillard, Regina Lee Blaszczyk (Paperback, 2018)

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European Fashion - The Creation of a Global Industry by Regina Lee Blaszczyk is a 318-page non-fiction book published in 2018. The book explores the history and evolution of the fashion industry in Europe and its impact on the global fashion market. It is an illustrated paperback book, weighing 850g, with an ex-libris and written in English. Regina Lee Blaszczyk, the author, delves into the cultural, social, and economic factors that shaped the fashion industry in Europe and how it became a global phenomenon. This book is a must-read for fashion enthusiasts, industry professionals, and anyone interested in the history of fashion. (Ex library book covered with contact with sticker and stamped) K1-377e

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The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business. -- .