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Media, Communication, and Culture : A Global Approach by James Lull (2000, Trade Paperback)

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About this product

Product Identifiers

PublisherColumbia University Press

ISBN-100231120737

ISBN-139780231120739

eBay Product ID (ePID)1628144

Product Key Features

Number of Pages288 Pages

Publication NameMedia, Communication, and Culture : a Global Approach

LanguageEnglish

Publication Year2000

SubjectCommunication Studies, Media Studies, Journalism, Anthropology / Cultural & Social

TypeTextbook

Subject AreaSocial Science, Language Arts & Disciplines

AuthorJames Lull

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight15.5 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number2

Intended AudienceScholarly & Professional

LCCN99-054090

Dewey Edition20

Reviews"A cogent introduction to the current state of media and cultural studies." -- London Times Literary Supplement

Grade FromCollege Graduate Student

IllustratedYes

Dewey Decimal302.23

Table Of Content1. Introduction 2. Ideology and Consciousness 3. Hegemony 4. Social Rules and Power 5. Media Audiences 6. Culture 7. Symbolic Power and Popular Culture 8. Meaning in Motion 9. Globalization and Cultural Territory 10. Culture, Superculture, Sensation Conclusion

SynopsisLull discusses the key critical concepts in contemporary culture and communication, providing a fresh account of current developments worldwide. Drawing on major streams of social and cultural theory and on ethnographic research, Lull shows how modern mass media interacts with and influences ideology, consciousness, hegemony, social rules, power, meaning and culture., James Lull's classic work on media and culture in the global perspective is thoroughly revised, expanded, and updated. Drawing on the best contemporary social and cultural theory, the noted scholar offers a balanced, bold, and comprehensive analysis of current developments worldwide. In his familiar, reader-friendly style, Lull brings to life a wide range of examples, from hip-hop hybrids of New Zealand's Maori youth and the divergent meanings of race and culture in the United States and Brazil, to ethnic malls in California and the global impact of McDonald's and Microsoft. Complex theoretical ideas are explained in a clear and engaging way that challenges traditional understandings. By connecting major streams of theory to the latest trends in the global cultural mix, the new edition of Media, Communication, Culture provides a fresh and unsurpassed introduction to media, communication, and cultural studies.

LC Classification NumberP94.6.L85 2000