This concealer is a winner!! The inner corners of my eyes are very dark and pigmented so finding this concealer was like gold dust, i have swarthy skin and the colour is more for a yellow based skin tone, its no30. If you have the same problem as me then you have to at least try it!! For lighter skin tones try a lighter colour, it does not settle into fine lines and gives your eyes a wide awake look, formula is lovely not too heavy but def' gives a great coverage, need i say more?? Love it!!!