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Designing for Behavior Change : Applying Psychology and Behavioral Economics by Stephen Wendel (2020, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101492056030
ISBN-139781492056034
eBay Product ID (ePID)16038817910
Product Key Features
Number of Pages200 Pages
Publication NameDesigning for Behavior Change : Applying Psychology and Behavioral Economics
LanguageEnglish
Publication Year2020
SubjectMovements / Cognitive Behavioral Therapy (Cbt), User Interfaces, Web / Design, Product
TypeTextbook
AuthorStephen Wendel
Subject AreaDesign, Computers, Psychology
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight23.1 Oz
Item Length9.2 in
Item Width7.1 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2021-302151
Dewey Edition23
IllustratedYes
Dewey Decimal004.019
SynopsisDesigners and managers hope their products become essential for users--integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science--research that supports many products--to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change--and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
LC Classification NumberQA76.9.H85W456 2020
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