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Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet (Hardcover, 2013)

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But the greatest entrepreneurs―Richard Branson, Steve Jobs, Bill Gates, and all the others―really had just one thing in common: They made great products. The process outlined in this book can help ensure your success―or it can help you fail faster, if failure was already inevitable, and move you on to a better idea.

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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren?t born with something special ? they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the ?F? word ? focus ? is crucial to a startup?s success Common obstacles that entrepreneurs face ? and how to overcome them How to use innovation to stand out in the crowd ? it?s not just about technology Whether you?re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/