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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets by . Rajagopal (Hardcover, 2013)
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Publisher: 0 ISBN 13: 9781137281913. Author: Rajagopal ISBN 10: 113728191X. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.
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About this product
Product Information
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139781137281913
eBay Product ID (ePID)154785443
Product Key Features
Number of Pages259 Pages
LanguageEnglish
Publication NameManaging Social Media and Consumerism: the Grapevine Effect in Competitive Markets
Publication Year2013
SubjectMarketing
TypeTextbook
Author. Rajagopal
Subject AreaBusiness Informatics
FormatHardcover
Dimensions
Item Height216 mm
Item Weight4532 g
Item Width140 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_Author. Rajagopal
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