I've been a hair bestie for awhile and loved Guy's collaboration with Kenra -those products were good. But this? The Mydentity custom mixes provide hard to find metallic colors that are absolutely the bomb for longevity and being true to shade names. I love that they really are metallic shades that play on the hair with every movement and change of light. Especially if you shadow root properly.
I've spent tons of cash and time trying to get the perfect color for my demanding daughter only to watch it fade in a few weeks. This color is even gorgeous when it fades. But that takes awhile! We've used this before and are only now refreshing after months. Amazing!!!