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Eat & Go 2: Branding and Design for Cafes, Restaurants, Drink Shops, Dessert Shops & Bakeries by Wang Shaoqiang (Hardcover, 2022)

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In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and color scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafes, restaurants, bars, dessert shops and bakeries.