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Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bella Martin, Bruce Hanington (Paperback, 2019)

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ISBN-13: 9781631597480, 978-1631597480. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

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Product Information

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.

Product Identifiers

PublisherRockport Publishers Inc.
ISBN-139781631597480
eBay Product ID (ePID)13046568233

Product Key Features

Book TitleUniversal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
FormatPaperback
LanguageEnglish
Publication Year2019
AuthorBella Martin, Bruce Hanington
Number of Pages264 Pages

Dimensions

Item Height254mm
Item Width216mm

Additional Product Features

Title_AuthorBruce Hanington, Bella Martin
Country/Region of ManufactureUnited States

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