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Strategic Brand Management: Global Edition by Kevin Keller (Paperback, 2012)

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Product Information

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

Product Identifiers

PublisherPearson Education The Limited
ISBN-139780273779414
eBay Product ID (ePID)128890829

Product Key Features

Number of Pages592 Pages
Publication NameStrategic Brand Management: Global Edition
LanguageEnglish
SubjectMarketing
Publication Year2012
TypeTextbook
AuthorKevin Keller
FormatPaperback

Dimensions

Item Height275 mm
Item Weight1170 g
Item Width215 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorKevin Keller

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Strategic Brand Management by Keller, Kevin | Book | condition good
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Strategic Brand Management : Building, Measuring, and Managing Br
item 3 Strategic Brand Management : Building, Measuring, and Managing Br
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Strategic Brand Management: Global Edition by Kevin Keller (Paperback, 2012)
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Strategic Brand Managment: Building, Measuring, and Managing Brand Equity by Ke
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Strategic Brand Management: Global Edition by Kevin Keller (Paperback, 2012)
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