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Pop-Up Business For Dummies by Dan Thompson (Paperback, 2012)

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ISBN-13: 9781118443491, 978-1118443491. Pulling in the punters - advertising and marketing your pop-up. Fixing up and fitting out your space on a budget.

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Whether you?re just starting out and want to test the viability of your business, or you?re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They?re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you?ll find: Planning your pop-up venture - whether it?s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!