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Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler (Hardcover, 2012)
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Author : Wheeler, Alina. Genre : Sales & marketing. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Item may but the dust cover may be missing.
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About this product
Product Information
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identityProduct Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781118099209
eBay Product ID (ePID)128803609
Product Key Features
Number of Pages336 Pages
Publication NameDesigning Brand Identity: an Essential Guide for the Whole Branding Team
LanguageEnglish
SubjectMarketing
Publication Year2012
TypeTextbook
AuthorAlina Wheeler
FormatHardcover
Dimensions
Item Height285 mm
Item Weight1344 g
Item Width220 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorAlina Wheeler
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Most relevant reviews
- 05 Jul, 2016
Extremely useful
A very good product - essential to every designerVerified purchase: YesCondition: New
- 08 Feb, 2025
Excellent quality book! Thank you!’...
Excellent quality book! Thank you!’Verified purchase: YesCondition: Pre-owned
- 09 May, 2019
Branding
Love itVerified purchase: YesCondition: Pre-owned
- 28 Oct, 2016
5 Stars!!
In Excellent condition!!Verified purchase: YesCondition: New
