Research in Business and Marketing (with SPSS and Excel Tutorials) by Murray R. Millson (2011, Hardcover)

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About this product

Product Identifiers

PublisherCognella, Inc.
ISBN-101609271211
ISBN-139781609271213
eBay Product ID (ePID)109280986

Product Key Features

Number of Pages168 Pages
LanguageEnglish
Publication NameResearch in Business and Marketing (With SPSS and Excel Tutorials)
Publication Year2011
SubjectGeneral
TypeTextbook
AuthorMurray R. Millson
Subject AreaBusiness & Economics
FormatHardcover

Dimensions

Item Height0.4 in
Item Weight29.1 Oz
Item Length11 in
Item Width8.5 in

Additional Product Features

Intended AudienceScholarly & Professional
SynopsisResearch in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset., Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset. Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management , and Journal of Distance Education . He also co-authored The Strategy of Managing Innovation and Technology . He is a registered Professional Engineer in Quality Engineering in the State of California., Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.

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