About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100470488212

ISBN-139780470488218

eBay Product ID (ePID)109061270

Product Key Features

Book TitleAmway Forever : the Amazing Story of a Global Business Phenomenon

Number of Pages220 Pages

LanguageEnglish

TopicInternational / General, Sales & Selling / General

Publication Year2011

GenreBusiness & Economics

AuthorKathryn A. Jones

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight13.4 Oz

Item Length9.2 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2011-014330

Dewey Edition22

Dewey Decimal381.130973

Table Of ContentAcknowledgments ix Introduction: Selling a Dream xi Chapter 1: Capitalism and Controversy 1 Chapter 2: An Adventurous Partnership 15 Chapter 3: Taking Flight and Sailing Away 25 Chapter 4: Sell Something Everybody Needs 35 Chapter 5: Unveiling "The Plan" 45 Chapter 6: Toppling the Pyramid 57 Chapter 7: Retooling the Machine 77 Chapter 8: Diamonds, Rubies, Emeralds, and Pearls 91 Chapter 9: Clash of the Soap Titans 107 Chapter 10: Friends in High Places 119 Chapter 11: West Meets East 131 Chapter 12: The Biggest Market Ever 145 Chapter 13: New Heart, New Identity 153 Chapter 14: Amway Redux 163 Chapter 15: The Way Ahead 177 Notes 183 Selected Bibliography 203 About the Author 213 Index 215

SynopsisA fascinating look at five decades of Amways innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the publics attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70s and 80s to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amways growth into an international powerhouse Reveals Amways pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this companys unique business model and buzzworthy emergence into a global success., A fascinating look at five decades of Amways innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the publics attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway., A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success., "Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy." Mark W. Tatge , Eugene S. Pulliam Distinguished Visiting Professor of Journalism, DePauw University "Unraveling the mysteries of Amway is a job bestleft to the most experienced reporters. Kathryn Jones ismore than up to the task in this revealing story." Bob Mong , Editor, The Dallas Morning News An unfettered look at Amwaysfirst five decades of innovation How did a direct selling soap business from the1950s reinvent itself as a $9 billion industry? On one hand a story of the power of passion, commitment,and innovation, on the other a tale of questionable businesspractices and controversy, Amway Forever is the complete story ofa company that brought together a unique business model withinnovative marketing and advertising campaigns in order tobecome one of the greatest success stories in recent years. Tracing Amways growth from a small startup to an internationalgiant, the book provides a comprehensive look at exactly what Amways leaders did to get the company where it is today. Authored by expert business writer and editor Kathryn Jones, Amway Forever will change your very idea ofwhat is possible in todays business climate.

LC Classification NumberHF5429.235