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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Tad Tuleja, Stephen E Heiman, Robert B Miller (Paperback, 2011)

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By Robert B Miller and Stephen E Heimand with Tad Tuleja.

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One of the best-selling books on selling ever published, Strategic Selling(R) presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'. The response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created Strategic Selling(R), into a global leader in sales and development, with the most prestigious client list in the industry. A genuine business classic, this latest, third edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop. It remains essential reading for sales directors, managers and executives in any type of company.