CURRENTLY SOLD OUT
About this product
Product Information
How did Hotmail amass 30 million active members before getting acquired? How did Netflix build a user base of over 125 million worldwide? How did Facebook acquire more than 2 billion users? The answer is simple: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about. Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more. For further details, visit: www.mastergrowthhacking.comProduct Identifiers
PublisherPenguin Random House India
ISBN-139780670090570
eBay Product ID (ePID)10046554522
Product Key Features
Publication Year2018
SubjectMarketing, Business
Number of Pages328 Pages
LanguageEnglish
Publication NameMaster Growth Hacking: the Best-Kept Secret of New-Age Indian Start-Ups
TypeTextbook
AuthorApurva Chamaria, Gaurav Kakkar
FormatHardcover
Dimensions
Item Height216 mm
Item Width135 mm
Additional Product Features
Country/Region of ManufactureIndia
Title_AuthorGaurav Kakkar, Apurva Chamaria
