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Customer Century : Lessons from World-Class Companies in Integrated Communica...

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Located in: Castle Donington, United Kingdom
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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Customer Century : Lessons from World-Class Companies in Integrat
ISBN
9780415512787
Subject Area
Political Science
Publication Name
The Customer Century: Lessons from World Class Companies in Integrated Communications
Publisher
Taylor & Francis LTD
Subject
Economics
Publication Year
2011
Series
Routledge Corporate Communication Series
Type
Textbook
Format
Paperback
Language
English
Item Height
229 mm
Author
Anders Gronstedt
Item Weight
408 g
Item Width
152 mm
Number of Pages
252 Pages

About this product

Product Information

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415512787
eBay Product ID (ePID)
111945889

Product Key Features

Number of Pages
252 Pages
Publication Name
The Customer Century: Lessons from World Class Companies in Integrated Communications
Language
English
Subject
Economics
Publication Year
2011
Type
Textbook
Subject Area
Political Science
Author
Anders Gronstedt
Series
Routledge Corporate Communication Series
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
408 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Anders Gronstedt

Item description from the seller

Seller business information

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VAT number: GB 307932304
CRN: 10691061
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superbookdeals

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