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Principles of Marketing, Global Edition by Gary Armstrong, Philip Kotler (2013)

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
ISBN
9780273786993
Publication Year
2013
Type
Textbook
Format
Paperback
Publication Name
Principles of Marketing, Global Edition
Item Height
276 mm
Author
Gary Armstrong, Philip Kotler
Publisher
Pearson Education The Limited
Subject
Marketing
Item Weight
1268 g
Item Width
215 mm
Number of Pages
720 Pages

About this product

Product Information

For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9780273786993
eBay Product ID (ePID)
141446547

Product Key Features

Subject
Marketing
Publication Year
2013
Number of Pages
720 Pages
Publication Name
Principles of Marketing, Global Edition
Type
Textbook
Author
Gary Armstrong, Philip Kotler
Format
Paperback

Dimensions

Item Height
276 mm
Item Weight
1268 g
Item Width
215 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom

Item description from the seller

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fabhae36

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