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Strategic Marketing: In the Customer Driven Organization by Frank Bradley...

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eBay item number:402740930676
Last updated on 22 Jun, 2021 12:41:56 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Narrative Type
Non-Fiction
Topic
Marketing
ISBN
9780470849859
Publication Year
2003
Type
Textbook
Format
Paperback
Language
English
Publication Name
Strategic Marketing: in the Customer Driven Organization
Item Height
241 mm
Author
Frank Bradley
Publisher
John Wiley & Sons INC International Concepts
Subject
Management
Item Weight
572 g
Item Width
176 mm
Number of Pages
312 Pages

About this product

Product Information

Very few competing texts in the academic arena focus directly on the customer. Many follow the old -fashioned marketing mix approach based on the four Ps or give little emphasis to the wider context of marketing. This book, however, is truly customer focused with a unique emphasis on the three reasons for the existence of the firm - to provide, communicate and deliver value. In today's fast moving environment, marketing is one of the most, if not the most important functions of any successful organization. Students will learn in this book how to analyzing the customer base and strive to meet and excel customer expectations more effectively than the competition.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470849859
eBay Product ID (ePID)
88474931

Product Key Features

Number of Pages
312 Pages
Publication Name
Strategic Marketing: in the Customer Driven Organization
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Author
Frank Bradley
Format
Paperback

Dimensions

Item Height
241 mm
Item Weight
572 g
Item Width
176 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Frank Bradley

Item description from the seller

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krakpc

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