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The New Rules of Marketing & PR: How to Use Social Media, Online Video,...
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A book with obvious wear. May have some damage to the book cover but the book is still completely intact. The binding may be slightly damaged around the edges but it is still completely intact. May have some underlining and highlighting of text and some writing in the margins, but there are no missing pages or anything else that would compromise the readability or legibility of the text. See the seller’s listing for full details and description of any imperfections.
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eBay item number:402740857125
Item specifics
- Condition
- Narrative Type
- Non-Fiction
- ISBN
- 9781118026984
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Item Height
- 229 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management, Business
- Item Weight
- 486 g
- Item Width
- 162 mm
- Number of Pages
- 366 Pages
About this product
Product Information
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:* A new introduction discussing recent changes to the world of marketing and PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing and PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118026984
eBay Product ID (ePID)
109267842
Product Key Features
Number of Pages
366 Pages
Publication Name
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Language
English
Subject
Management, Business
Publication Year
2011
Type
Textbook
Format
Paperback
Dimensions
Item Height
229 mm
Item Weight
486 g
Item Width
162 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
About this seller
krakpc
100% positive Feedback•179 items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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- 6***k (1227)- Feedback left by buyer.More than a year agoVerified purchaseGreat service on the book thanks: it's as described and arrived safely, and good to see recyclable packing too!Surviving Armageddon: Solutions for a Threatened Planet by Bill McGuire (Paperba (#402736634653)
- 0***2 (213)- Feedback left by buyer.More than a year agoVerified purchaseGood condition but no mention of item being ex-library copy in description, well packaged for delivery and recieved quickly. Thank you.Introducing Investments: a Personal Finance Approach by Keith Redhead (Paperback (#402738846133)
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