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The New Rules of Marketing & PR: How to Use Social Media, Online Video,...

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Last updated on 22 Jun, 2021 12:41:54 BSTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the book cover but the book is still ...
Narrative Type
Non-Fiction
ISBN
9781118026984
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Item Height
229 mm
Author
David Meerman Scott
Publisher
John Wiley & Sons INC International Concepts
Subject
Management, Business
Item Weight
486 g
Item Width
162 mm
Number of Pages
366 Pages

About this product

Product Information

David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:* A new introduction discussing recent changes to the world of marketing and PR* A brand new chapter on mobile marketing* An additional chapter on real-time marketing and PR* Updated information on how to measure the success of your campaigns* A range of new tools* Fresh case studies

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118026984
eBay Product ID (ePID)
109267842

Product Key Features

Number of Pages
366 Pages
Publication Name
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Language
English
Subject
Management, Business
Publication Year
2011
Type
Textbook
Author
David Meerman Scott
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
486 g
Item Width
162 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
David Meerman Scott

Item description from the seller

About this seller

krakpc

100% positive Feedback179 items sold

Joined Jun 2010
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Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

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  • 4***1 (27)- Feedback left by buyer.
    Past year
    Verified purchase
    Good seller , item came fast, thanks
  • 6***k (1227)- Feedback left by buyer.
    More than a year ago
    Verified purchase
    Great service on the book thanks: it's as described and arrived safely, and good to see recyclable packing too!
  • 0***2 (213)- Feedback left by buyer.
    More than a year ago
    Verified purchase
    Good condition but no mention of item being ex-library copy in description, well packaged for delivery and recieved quickly. Thank you.