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Brand Success – How the World`s Top 100 Brands Thrive and Survive Haig Paperback

£22.45
Condition:
New
2 available
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£12.92 Royal Mail International Tracked.
Located in: AL7 1AD, United Kingdom
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Estimated between Thu, 8 May and Sat, 17 May to 43230
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eBay item number:396482308447
Last updated on 28 Apr, 2025 15:44:48 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780749462871
Publication Year
2011
Type
Textbook
Format
Paperback
Language
English
Publication Name
Brand Success: How the World's Top 100 Brands Thrive and Survive
Item Height
215 mm
Author
Matt Haig
Publisher
Kogan Page LTD
Subject
Marketing
Item Weight
335 g
Item Width
140 mm
Number of Pages
304 Pages

About this product

Product Information

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Product Identifiers

Publisher
Kogan Page LTD
ISBN-13
9780749462871
eBay Product ID (ePID)
99896042

Product Key Features

Number of Pages
304 Pages
Publication Name
Brand Success: How the World's Top 100 Brands Thrive and Survive
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Author
Matt Haig
Format
Paperback

Dimensions

Item Height
215 mm
Item Weight
335 g
Item Width
140 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Matt Haig

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 428215114
I provide invoices with VAT separately displayed.
CRN: 14411598
Additional information:
Freshly Printed Books is a trading name of Partrad Limited
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freshlyprintedbooks

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