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Mobile Marketing: How Mobile Technol..., Rowles, Daniel
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the sellerβs listing for full details and description of any imperfections.
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Located in: GB, United Kingdom
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eBay item number:395515589955
Item specifics
- Condition
- Title
- Mobile Marketing: How Mobile Technology is Revolutionizing Mar...
- Book Title
- Mobile Marketing: How Mobile Technology is Revolutionizing Mar...
- ISBN
- 0749479795
- EAN
- 9780749479794
- Binding
- Paperback / softback
- Date of Publication
- 2017-02-03
- Release Title
- Mobile Marketing: How Mobile Technology is Revolutionizing Mar...
- Artist
- Rowles, Daniel
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
- Item Height
- 216 mm
- Publisher
- Kogan Page LTD
- Subject
- Management, Marketing
- Item Weight
- 418 g
- Item Width
- 139 mm
- Number of Pages
- 272 Pages
About this product
Product Information
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749479794
eBay Product ID (ePID)
233095413
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Publication Year
2017
Subject
Management, Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Weight
418 g
Item Width
139 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.4% positive Feedbackβ’38.2M items sold
Registered as a business seller
Seller Feedback (13,717,666)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (607)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (402)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π
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Seller Feedback (13,717,666)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (607)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (402)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π