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Handbook on Cross–Cultural Marketing Brodowsky Schuster Hardback Edward Elgar
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Item specifics
- Condition
- ISBN
- 9781788978538
- Publication Year
- 2020
- Series
- Research Handbooks in Business and Management Series
- Type
- Reference
- Format
- Hardcover
- Language
- English
- Publication Name
- Handbook on Cross-Cultural Marketing
- Item Height
- 244 mm
- Publisher
- Edward Elgar Publishing LTD
- Subject
- Writing & Reading, Management, Marketing
- Item Width
- 169 mm
- Number of Pages
- 304 Pages
About this product
Product Information
Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all cross-cultural marketing is international. Cultures are defined as groups of people who share a common language, set of norms, institutions, beliefs and values. There are many ways such groups can be defined - only one of which is country. Regardless of the definition parameters, one thing remains clear: cross-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics, addresses the methodological challenges of cross-cultural research, and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research. Cross-cultural marketing research scholars, Ph.D. students and cross-cultural and international marketing practitioners will benefit from this thorough examination of current trends as well as forward thinking concepts from some of the field's foremost experts.
Product Identifiers
Publisher
Edward Elgar Publishing LTD
ISBN-13
9781788978538
eBay Product ID (ePID)
17046682633
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Handbook on Cross-Cultural Marketing
Publication Year
2020
Subject
Writing & Reading, Management, Marketing
Type
Reference
Series
Research Handbooks in Business and Management Series
Format
Hardcover
Dimensions
Item Height
244 mm
Item Width
169 mm
Additional Product Features
Editor
Glen H. Brodowsky, Camille P. Schuster
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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- 3***_ (48)- Feedback left by buyer.Past yearVerified purchaseBrilliant seller. Brand new bible as described. Still cellophane wrapped and packed extremely well. I asked a question and was answered right away. Extremely fast delivery time. Top class seller.KJV Concord Reference Bible, Black Edge-lined Goatskin Leather, Red-letter Text… (#395061292027)
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Seller Feedback (1,029)
- 3***_ (48)- Feedback left by buyer.Past yearVerified purchaseBrilliant seller. Brand new bible as described. Still cellophane wrapped and packed extremely well. I asked a question and was answered right away. Extremely fast delivery time. Top class seller.KJV Concord Reference Bible, Black Edge-lined Goatskin Leather, Red-letter Text… (#395061292027)
- e***6 (536)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat quality book in condition exactly as described. Good price, quick dispatch, excellent packaging and free postage. Very happy with purchase. A+++++
- e***i (1648)- Feedback left by buyer.Past monthVerified purchaseQuick delivery, well packaged, as described, great value!!!