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Your Customer Rules!: Delivering the Me2B Experiences That To... by Jaffe, David
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Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the sellerβs listing for full details and description of any imperfections.
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- Buy it nowYour Customer Rules!: Delivering the Me2B Experiences That To... by Jaffe, David
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Located in: GB, United Kingdom
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eBay item number:393927281351
Item specifics
- Condition
- Title
- Your Customer Rules!: Delivering the Me2B Experiences That Tod...
- Book Title
- Your Customer Rules!: Delivering the Me2B Experiences That Tod...
- ISBN
- 1118954777
- EAN
- 9781118954775
- Binding
- Hardback
- Date of Publication
- 2015-01-20
- Release Title
- Your Customer Rules!: Delivering the Me2B Experiences That Tod...
- Artist
- Jaffe, David
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand
- Item Height
- 237 mm
- Publisher
- John Wiley & Sons INC International Concepts
- Subject
- Management
- Item Weight
- 462 g
- Item Width
- 156 mm
- Number of Pages
- 272 Pages
About this product
Product Information
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips?and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of Me2B ?one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices?and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels?business owners, marketing managers, and anyone who works directly with customers.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118954775
eBay Product ID (ePID)
209531456
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
Your Customer Rules!: Delivering the Me2b Experiences That Today's Customers Demand
Publication Year
2015
Subject
Management
Type
Textbook
Format
Hardcover
Dimensions
Item Height
237 mm
Item Weight
462 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
CRN: 06437594
About this seller
World of Books Ltd
98.4% positive Feedbackβ’38.2M items sold
Registered as a business seller
Seller Feedback (13,693,679)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (393)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π
Seller Feedback (13,693,679)
- h***i (37)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller kindly got in touch to say the book I ordered did not meet the quality advertised due to being found to be in a poor condition at the packing stage. Unfortuntely no replacement was available and would I like to pick a book of equivalent value from the marketplace - which I did. That book arrived safely and was in the condition advertised. I have used this seller many times before and I am grateful for their quality control decission, rather than send me a damaged book. Will use again.
- n***o (605)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased this item on eBay and am extremely happy with it! The quality and condition exceeded my expectations and arrived exactly as described in the listing. The book was good value The shipping was fast, and the packaging ensured that it arrived in perfect condition. The seller was communicative and provided excellent service throughout the process. Overall, a fantastic buying experience, and I highly recommend both the item and the seller to anyone looking for a reliable purchase!
- e***- (393)- Feedback left by buyer.Past monthVerified purchaseIt's been a very positive experience buying from this seller who I have bought from many times before and will do again. The DVD is exactly as described and is in very good condition. It was very reasonably priced and was securely packaged and delivered super fast. I really recommend this seller. Communication is excellent if needed, very prompt, helpful and friendly. A top notch seller who always gives their best. 5π all round π