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Services Marketing: Text and Readings,David Carson, A. Gilmore
£6.60
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Thu, 15 May and Tue, 27 May
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:387291456734
Item specifics
- Condition
- Title
- Services Marketing: Text and Readings
- ISBN
- 9780952359708
- Publication Year
- 1997
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: Text and Readings
- Item Height
- 250 mm
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Marketing
- Number of Pages
- 296 Pages
About this product
Product Information
Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally located countries. This text covers the origins and the establishment of the services marketing domain; the management of service quality; functional aspects of services marketing and the future of services marketing. A valuable book for marketing academics, students and professionals.
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780952359708
eBay Product ID (ePID)
89628392
Product Key Features
Publication Year
1997
Subject
Marketing
Number of Pages
296 Pages
Language
English
Publication Name
Services Marketing: Text and Readings
Type
Textbook
Format
Paperback
Dimensions
Item Height
250 mm
Additional Product Features
Country/Region of Manufacture
United States
Editor
A. Gilmore, David Carson
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
About this seller
Chiron_Media_Store
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