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The 22 Immutable Laws of Branding
Great Prices and Quality from DeCluttr. 3m+ Feedbacks
US $5.04
Approximately£3.80
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Kennesaw, Georgia, United States
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Estimated between Mon, 28 Apr and Wed, 30 Apr to 43230
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eBay item number:387022360763
Item specifics
- Condition
- Book Title
- The 22 Immutable Laws of Branding
- ISBN
- 9780060007737
About this product
Product Information
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0060007737
ISBN-13
9780060007737
eBay Product ID (ePID)
1986358
Product Key Features
Number of Pages
272 Pages
Language
English
Publication Name
22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Publication Year
2002
Subject
Marketing / General, Consumer Guides, Intellectual Property / Trademark, General, Advertising & Promotion
Type
Not Available
Subject Area
Law, Business & Economics, Référence
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
13.1 Oz
Item Length
9.5 in
Item Width
7.2 in
Additional Product Features
LCCN
2003-267314
Dewey Edition
21
Reviews
"Indispensable to anyone seeking to build a business into a recognized brand." -- --Philip J. Romano, CEO, Romano Enterprises "Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how." -- --Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University "Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding." -- --Patrick M. Sullivan, CEO, SalesLogix "Provides a worthwhile addition to the branding library. This book's worth buying." -- --Atlanta Business Chronicle "If you want to...lasso consumers and burn brand identity into their minds, read this book." -- --Advertising Annual 1999, Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how., Anyone Looking to Market Their Comapay Successfully Has to Read the 22 Immutable Laws of Branding.
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hd69.B7r537 2002
Item description from the seller
Seller business information
About this seller
estocks_usa
99.1% positive Feedback•14.4M items sold
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Seller Feedback (5,530,427)
- d***t (551)- Feedback left by buyer.Past 6 monthsVerified purchaseThe cd was a good price, in great condition as described and arrived quickly and packaged well. In reference to the actual Counting Crows "August and Everything After" album, I would recommend the cd. It has some good songs, and 1 classic song I recognized. I highly recommend this seller as they have good communication, & they are interested in giving quality products to the customer. This I know because a CD I ordered didn't meet their quality inspection, so they canceled & refunded the order.
- j***e (461)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly, exactly as described, great seller, thanks for a smooth and hassle-free transaction, highly recommended, excellent communication and packaging, very satisfied with the purchase, would definitely buy from this seller again, great prices and fast shipping, overall a fantastic experience, couldn't be happier with the service, seller is very professional and courteous, made the whole process easy and enjoyable, will be leaving positive feedback and would highly recommend101 Dalmatians: Diamond Edition (2-Disc Blu-ray (#175263587915)
- _***p (192)- Feedback left by buyer.Past 6 monthsVerified purchaseHonestly a good seller! I purchased a listing without a photo but the title eluded that the CD was a different title than I anticipated. They told me if it wasn’t what they thought because they couldn’t take a photo of it they’d issue a refund and they did. I owned the CD they sent already. I appreciated their honesty and I do want to give them more business so I’m going to buy some more CDs with photos this time! Quick response quick shipping packaged safe and great value. Can’t go wrongCarly Rae Jepsen - Owl City (#387292184912)
Product ratings and reviews
Most relevant reviews
- 20 May, 2017
nice price and value
Verified purchase: YesCondition: Pre-ownedSold by: thrift.books
- 08 May, 2020
Classic must have.
Verified purchase: YesCondition: Pre-owned
- 14 May, 2019
Outstanding Book
Verified purchase: YesCondition: Pre-ownedSold by: goodwillorlando
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Seller Feedback (5,530,427)
- d***t (551)- Feedback left by buyer.Past 6 monthsVerified purchaseThe cd was a good price, in great condition as described and arrived quickly and packaged well. In reference to the actual Counting Crows "August and Everything After" album, I would recommend the cd. It has some good songs, and 1 classic song I recognized. I highly recommend this seller as they have good communication, & they are interested in giving quality products to the customer. This I know because a CD I ordered didn't meet their quality inspection, so they canceled & refunded the order.
- j***e (461)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived quickly, exactly as described, great seller, thanks for a smooth and hassle-free transaction, highly recommended, excellent communication and packaging, very satisfied with the purchase, would definitely buy from this seller again, great prices and fast shipping, overall a fantastic experience, couldn't be happier with the service, seller is very professional and courteous, made the whole process easy and enjoyable, will be leaving positive feedback and would highly recommend101 Dalmatians: Diamond Edition (2-Disc Blu-ray (#175263587915)
- _***p (192)- Feedback left by buyer.Past 6 monthsVerified purchaseHonestly a good seller! I purchased a listing without a photo but the title eluded that the CD was a different title than I anticipated. They told me if it wasn’t what they thought because they couldn’t take a photo of it they’d issue a refund and they did. I owned the CD they sent already. I appreciated their honesty and I do want to give them more business so I’m going to buy some more CDs with photos this time! Quick response quick shipping packaged safe and great value. Can’t go wrongCarly Rae Jepsen - Owl City (#387292184912)