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Do Penguins Eat Peaches?: And other une... by Tucker, Katie Paperback / softback
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A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Item specifics
- Condition
- ISBN
- 1788604172
- EAN
- 9781788604178
- Date of Publication
- 2023-10-17
- Publication Name
- N/A
- Type
- Paperback / softback
- Release Title
- Do Penguins Eat Peaches?: And other unexpected ways to discove...
- Artist
- Tucker, Katie
- Brand
- N/A
- Colour
- N/A
About this product
Product Identifiers
Publisher
Practical Inspiration Publishing
ISBN-10
1788604172
ISBN-13
9781788604178
eBay Product ID (ePID)
2330265924
Product Key Features
Book Title
Do Penguins Eat Peaches? : and Other Unexpected Ways to Discover What Your Customers Want
Number of Pages
256 Pages
Language
English
Publication Year
2023
Topic
Commerce, Small Business, Strategic Planning, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
10.7 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Reviews
Absolutely loved this book. A refreshing, easy-to-understand guide to doing simple but effective market research...It's written in an accessible (and often funny) style, and shows that you don't need a big corporate budget or loads of time to find out what your audience really wants. Essential reading for small businesses and budding entrepreneurs. - Amazon, It's not just that this book is incredibly well written, but EVERY SINGLE PAGE has a golden nugget you can implement in your business...Katie makes what could be a dry subject really easy to understand, and provides tasks and ideas for you to start implementing straight away. - Amazon, If you run a small business, are a freelancer, need to do any sort of marketing or customer research, then you NEED this book! - LinkedIn, An exceptional book in getting to the heart of discovering what your customers want, and written in a way I've not read a business book before. It's direct, emotive, relatable and packed with insights, resources and top tips on how to get closer to your customers. - Carrie Swatten, LinkedIn, Katie Tucker's book is rammed with practical, unexpected ways to find out what your customers want. It's the kind of book you can turn to again and again. One for the small business book shelf! - Amazon, It's got all the signs of being a well-thumbed, constant companion on the desk of every kind of business owner. And that's a very good thing for the business world. - Freelancer magazine, This is a really great business book on a little discussed topic. It has an energetic prose style choc full of expertise, insights and mindset shifts. It's a brilliant guide to creating a mutually rewarding relationship with the most important people in your business - your customers. - Amazon, The book gives great tips on how to do market research - how to interview clients properly, for example - but also, crucially, what to do with the insight they give you. Honestly, I wish I'd had this book years ago. Go and buy it, I reckon you won't regret it. - LinkedIn
Dewey Decimal
658.812
Table Of Content
List of stretch tasks Preface Jungle Juice Foreword Introduction Who is this book for? Democratizing skills for smaller businesses What is market research and why do we need it? Good enough research How well do you know your customers? Make small your superpower How to read this book What you'll learn Why me? Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your business You are not your customer Assumptions kill dreams The sunk cost fallacy Knowing your customer is a practice Seven ways market research will improve your business Stretch task #1 Stretch task #2 Chapter 2: Ego, excuses and the fear of failure: what's holding you back? Market research excuses Fear of failure Ego Stretch task #3 Chapter 3: The explorer's toolkit: curiosity, empathy and courage Curiosity Empathy Courage Chapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just ask What is a customer interview? When to use customer interviews? Where to find people? Stretch task #4 How to ask Incentives Getting over yourself Creating a discussion guide During the interview After the interview Chapter 5: The mother of all theories and there is such a thing as a stupid question Jobs to be done (JTBD) theory What are your customers trying to get done? Five golden rules for asking quality questions Chapter 6: The art and science of sensemaking What is sensemaking? Why do we need it? When to do it? What you need How to do it Outliers Chapter 7: Stop sending shitty surveys What is a survey? When should you use a survey? Build surveys people fill in Work backwards Make something happen Sample sizes and response rates Which platforms to use? Chapter 8: Learn about customers in your pyjamas and how to win at desk research What is desk research? Where to look? Keeping one eye on the competition Get started Stretch task #5 Chapter 9: Can I pick my friend's nose? And how to be a digital spy Being a digital spy Where should you look? Search listening tools Scared of robots? Chapter 10: Stop asking for five-star feedback What is customer feedback? Feedback formats How to ask for it How to take it How to use it Testimonials and reviews How to give it Chapter 11: Small business testing Quick and dirty testing What's your skateboard? Testing price Chapter 12: When not to listen to customers Reason 1: The customer is not aligned with your business values Stretch task #6 Reason 2: When the rewards are teeny-weeny Reason 3: Someone else is doing it (much) better Reason 4: You just don't want to do it Reason 5: You don't have the bandwidth Chapter 13: Three ways to make it happen and staying on the right side of the law Option 1: The stone Option 2: The peach Option 3: The penguin Staying on the right side of the law When to hire the pros Conclusion Do penguins eat peaches? Question Bank Themes to explore with customers Useful links Contributor bios Acknowledgements
Synopsis
**Business Book Awards 2024: Highly Commended** Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice., Simple market research hacks from the world of big tech to help small businesses understand customers and build products and services that sell., **Business Book Awards 2024 Finalist** Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.
LC Classification Number
HF5415.5
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- o***d (274)- Feedback left by buyer.Past monthVerified purchase4.1.2025 - Item arrived quickly and was exactly as described. Packaging was secure and professional, and the item was in perfect condition—looks even better in person! Great quality, excellent value for the price, and the seller was prompt and communicative throughout the process. Very satisfied and would absolutely buy from this seller again. Highly recommended!
- e***1 (1296)- Feedback left by buyer.Past 6 monthsVerified purchaseThis was an excellent transaction. Great condition. As described, in good condition, very good quality and appearance, and was safely packaged and quickly shipped. The costs were reasonable, and the communication was timely. I am very happy with my purchase. Thanks so much.
- c***m (385)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii; using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!Elon Musk: The Founder of Tesla, Paypal, ... by Connors, K. Paperback / softback (#305692808987)