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Big Ideas in Public Relations Research and Practice, Hardcover by Frandsen, F...

US $121.64
Approximately£91.17
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eBay item number:386834117217
Last updated on 21 Apr, 2025 22:48:35 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Big Ideas in Public Relations Research and Practice
ISBN
9781838675080

About this product

Product Identifiers

Publisher
Emerald Publishing The Limited
ISBN-10
1838675086
ISBN-13
9781838675080
eBay Product ID (ePID)
22038613590

Product Key Features

Number of Pages
216 Pages
Publication Name
Big Ideas in Public Relations Research and Practice
Language
English
Publication Year
2019
Subject
Marketing / General, Public Relations, Organizational Development
Type
Textbook
Subject Area
Business & Economics
Author
Winni Johansen
Series
Advances in Public Relations and Communication Management Ser.
Format
Hardcover

Dimensions

Item Height
0.6 in
Item Weight
13.9 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2019-304629
Dewey Edition
23
Reviews
From a September 2018 international congress of researchers in public relations and corporate communications, held in Aarhus, Denmark, 12 selected papers think outside the box about research in the field. The topics include when data is the issue: reconceptualizing public relations for the platform economy, engaging millennials in the energy transition, the visual turn: corporate identity as an alternative public relations tool, strategic communication beyond organizational purposes: lessons learned from organized religion, the big idea of employees as strategic communicators in public relations, and four news media roles shaping agenda-building processes.
Series Volume Number
4
Illustrated
Yes
Dewey Decimal
659.2
Table Of Content
1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen 3. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video; Gregory De Blasio, Komala Mazerant and Brad Scharlott 4. Engaging Millennials in the Energy Transition; Renate Dam, Wim J.L. Elving and Roel van Veen 5. The new "cat" of the Internet: China's panda diplomacy on Twitter; Zhao Alexandre Huang and Rui Wang 6. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool; Alexandra Craciun 7. Beyond Organizational Centricity in Strategic Communication: Lessons Learned From Organized Religion; Markus Wiesenberg 8. "We Don't Need PR Yet": Challenging Misconceptions of Public Relations in The Startup Community; Sarah VanSlette 9. How Do Public Relations Practitioners Build Social Capital?; Paul Willis and Andy Green 10. The big idea of employees as strategic communicators in public relation; Vibeke Thøis Madsen and Joost Verhoeven 11. Four News Media Roles Shaping Agenda-building Processes; Mark Badham 12. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity; Mafalda Eiró-Gomes and Vanessa Moreira
Synopsis
Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries. In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the 'bigger picture', the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice. The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital., Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
LC Classification Number
HD59-59.6

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