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Brands: An International Review,Interbr
£3.50
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowBrands: An International Review,Interbrand Group
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£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Thu, 15 May and Tue, 27 May to 43230
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eBay item number:382549335665
Item specifics
- Condition
- Title
- Brands: An International Review
- ISBN
- 9781856360005
- Publication Year
- 1990
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brands: an International Review
- Item Height
- 255 mm
- Publisher
- Management Books 2000 LTD
- Subject
- Marketing
- Item Width
- 222 mm
- Number of Pages
- 256 Pages
About this product
Product Information
The concept of branding started about a century ago and many of today's most successful brands, such as Kodak and Coca-Cola , date from this period. This book is about the growth and development of the world's most successful brands, how they started and their current position. The book describes, on a brand by brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. Only the world's leading brands are represented here, among them Kellogg's , Coca Cola , Vegimite , Snow Brand and Kodak . They have been chosen by Interbrand Group plc, a leading branding consultancy, whose main criterion for selection has been the strength of the brands' identity. There is a section on international brands in which 150 leading brands are analyzed, followed by a section on national brands in which 20 leading brands from Australia, France, Italy, Japan, the UK and West Germany, and 30 from the USA are dealt with. Supplementary to this is a chapter on 20 leading brands from countries other than those listed above. The material which is presented in this volume is designed to provide the professional reader with ideas and insights on the operations of the branding business, but it is hoped that there is also much that will entertain and intrigue the interested lay person.
Product Identifiers
Publisher
Management Books 2000 LTD
ISBN-13
9781856360005
eBay Product ID (ePID)
91737251
Product Key Features
Publication Year
1990
Subject
Marketing
Number of Pages
256 Pages
Language
English
Publication Name
Brands: an International Review
Type
Textbook
Format
Hardcover
Dimensions
Item Height
255 mm
Item Width
222 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
Safety and accessibility information
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