Mm3 (with Coursemate Printed Access Card) by Iacobucci, Dawn
by Iacobucci, Dawn | PB | VeryGood
US $9.10
Approximately£6.77
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowMm3 (with Coursemate Printed Access Card) by Iacobucci, Dawn
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Postage:
Free USPS Media MailTM.
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Fri, 2 May and Thu, 8 May
Returns:
30 days return. Seller pays for return postage.
Payments:
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Seller assumes all responsibility for this listing.
eBay item number:376032780187
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781133190608
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
113319060X
ISBN-13
9781133190608
eBay Product ID (ePID)
19038852737
Product Key Features
Edition
3
Book Title
Mm3 (With Coursemate Printed Access Card)
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, General
Publication Year
2012
Illustrator
Yes
Genre
Business & Economics
Type
Textbook
Book Series
Engaging 4ltr Press Titles in Marketing Ser.
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
20.8 Oz
Item Length
10.8 in
Item Width
8.5 in
Additional Product Features
LCCN
2012-930281
Dewey Edition
22
Reviews
"I have used MM for four graduate level Marketing courses. The amount of information included fits well into an eight-session accelerated course. I and the students love the magazine format. I also really like the fact that the concepts are not "dumbed down", but are dealt with in a brief, direct manner. The mini-cases and very current examples are very welcome. The students also like the reduced price.", I am a big promoter of 4LTRPress books. Having a textbook that the students don't dread to read is half the battle.
Dewey Decimal
658.8
Edition Description
Student edition
Table Of Content
PART I: MARKETING STRATEGY. 1. Why is Marketing Management Important? 2. Customer Behavior. 3. Segmentation. 4. Targeting. 5. Positioning. PART II: PRODUCT POSITIONING. 6. Goods and Services. 7. Brands. 8. New Products. PART III: POSITIONING VIA PRICE, PLACE, PROMOTION. 9. Pricing. 10. Channels of Distribution and Logistics. 11. Advertising Messages and Marketing Communications. 12. Integrated Marketing Communications and Media Choices. 13. Social Media. PART IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS. 14. Customer Satisfaction and Customer Relationships. 15. Marketing Research Tools. PART V: CAPSTONE. 16. Marketing Strategy. 17. Marketing Plans.
Synopsis
Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.
LC Classification Number
HF5415.13
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