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Internal Marketing: Another Approach to Marketing for Growth (Routledge
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- Buy it nowInternal Marketing: Another Approach to Marketing for Growth (Routledge
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Item specifics
- Condition
- EAN
- 9781138651104
- UPC
- 9781138651104
- ISBN
- 9781138651104
- MPN
- N/A
- Book Title
- Internal Marketing: Another Approach to Marketing
- Item Length
- 23.4 cm
- Publication Name
- Internal Marketing: Another Approach to Marketing for Growth
- Publisher
- Taylor & Francis LTD
- Subject
- Management, Marketing
- Publication Year
- 2017
- Series
- Routledge Frontiers of Business Management
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234 mm
- Item Weight
- 454 g
- Item Width
- 156 mm
- Number of Pages
- 230 Pages
About this product
Product Information
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers - an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company's internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138651104
eBay Product ID (ePID)
227898263
Product Key Features
Number of Pages
230 Pages
Language
English
Publication Name
Internal Marketing: Another Approach to Marketing for Growth
Publication Year
2017
Subject
Management, Marketing
Type
Textbook
Series
Routledge Frontiers of Business Management
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
454 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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Seller Feedback (131,786)
- n***w (3)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived on time and was packaged well. The item was exactly as advertised and was amazing value compared to other places. The seller was also incredibly speedy at replying to my enquiries. Although it was not the fault of the seller (the packaging used to send the item was more than sufficient), my figure did have a manufacturing defect (the left hand was broken off). Thankfully superglue put it back in place and no one can tell it was broken.Ichibansho Figure Dragon Ball Demon Piccolo Daimaoh(Ex Mystical Adventure) (#375870724809)
- e***e (643)- Feedback left by buyer.Past monthVerified purchaseItem as described, well packaged, great price, unfortunately it took 9 days to arrive from stated dispatch date and seller didn’t respond to my request to investigate why tracking was still showing it as awaiting dispatch for a number of days.
- i***e (55)- Feedback left by buyer.Past 6 monthsVerified purchaseItem came perfectly described with good packaging. Only issue is dispatch time and communication takes a while, thankfully came in time for what it was intended. Price is really good and super informative tutorials inside.Amigurumi: San-X Crochet Patterns: Featuring Rilakkuma, Sentimental Circus and (#375733908023)