Managing Content Marketing: The Real-World Guide for Creating Passionate...
by Rose, Robert; Pulizzi, Joe | PB | VeryGood
US $6.25
ApproximatelyΒ£4.66
Condition:
βMay have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend β... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the sellerβs listing for full details and description of any imperfections.
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Estimated between Sat, 3 May and Wed, 7 May to 43230
Located in: Aurora, Illinois, United States
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eBay item number:375689930786
Item specifics
- Condition
- Very Good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780983330714
About this product
Product Identifiers
Publisher
Z Square D Media, LLC
ISBN-10
0983330719
ISBN-13
9780983330714
eBay Product ID (ePID)
124875873
Product Key Features
Topic
Internet / General, General
Publication Year
2011
Book Title
Managing Content Marketing : the Real-World Guide for Creating Passionate Subscribers to Your Brand
Language
English
Genre
Computers, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Trade
Synopsis
Perhaps no function in the business organization has been as fundamentally revolutionized as marketing. The social and mobile Web has completely changed the speed, efficiency, and ease with which consumers can engage with each other and has had a tremendous impact on brands. This new engagement of the consumer - with keen awareness of their relationships and emerging social networks - now correlates to every single aspect of our business. So, yes, marketing has changed. The question is what are we going to do about it?Content and Subscription: The New Marketing OpportunityAs growth of the social and mobile Web changes the methods of communication, the old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and share their opinions (both good and bad) with increasing ease, they can become more persuasive than even the company's voice itself. Every one of these groups becomes a powerful ally or enemy depending on what we do. All of them will be constantly in flux - developing levels of trust and requiring varying levels of transparency to filter content and determine buying decisions. They will expand and collapse with great velocity, and it will all happen with or without our participation.Content marketing has been around for hundreds of years. But the application of a specific strategic process around content marketing is still new. The amount of budget that is allotted for new content creation is going to become a significant part of your "new media" budget. And subject matter experts in the organization are going to have new responsibilities. It's a transformative new process - and it won't happen overnight. But it can, and should, happen. Get Content Get Customers showed us the light - but there's been no book to show us the way. There is an ancient Chinese proverb that says a "crisis" is simply an "opportunity riding the dangerous wind." As marketers we now have the opportunity to develop new processes with our marketing strategy, power them with content, and ultimately keep that wind at our back.Successful programs will focus on creating a thoughtful strategy and process to foster this content marketing. This book is a detailed "how-to" to build that successful content marketing process.
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- f***f (1515)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2701)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.
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- y***e (1037)- Feedback left by buyer.Past monthVerified purchaseπ SUPER STARπ€© AMAZING PHOTOS π― ACCURATE DESCRIPTION βοΈ GENUINE PRODUCTS π HIGH QUALITY π― SUPER PRICES π° EASY TO WORK WITH π° ECONOMY HANDLING β±οΈ FAST SHIPPING π BUBBLE PACKAGE π¦ ARRIVED WITHIN DAYS π EXCEPTIONAL COMMUNICATION ποΈ OUTSTANDING CUSTOMER SERVICE ποΈ GREAT SENSE OF HUMOR πΏ TOTAL ASSET TO THE EBAY-ECO SYSTEM π₯ SAVED SELLER π± PROMT REPLY FOR RETURNS π― WOULD BUY FROM AGAIN 𧲠UNDER PROMISES OVER DELIVERS β³οΈ MADE ME VERY HAPPY π LEFT POSITIVE FEEDBACK πΌ THANK YOU! π AAAA
- f***f (1515)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was incredibly communicative and was willing to lump together multiple items I'd purchased to combine shipping, which was greatly appreciated. The item itself was in perfect condition, looks better than in the photo, and was packaged well to avoid any damage during shipping. It arrived quickly and without any issues! Excellent Seller, Goes the Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. A+
- e***r (2701)- Feedback left by buyer.Past 6 monthsVerified purchaseThank you so much for offering this art book. Your price was fabulous on it. I had no communication, but you are no doubt a kind person. You are also a professional person, and your attention to detail really helped me in making my purchase decision. I'm adding you to my favorite seller list, and I always do shop with this list first. And also, I'd like to thank you for the lovely packaging, and the extremely fast shipping. The book was exactly as you described it. Happy New Year, if I can say.