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Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) (USED)
£19.67
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowStrategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING) (USED)
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Located in: Houston, United States
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eBay item number:375574959831
Item specifics
- Condition
- Brand
- Business And Economics
- UPC
- Does Not Apply
- MPN
- Not Specified
- Model
- Not Specified
- Country of Origin
- USA United States
- Net Quantity or Number of Units
- 1
- Dimensions LxWxH - Cms
- 8.3x1.4x10.3
- ISBN-10
- 0073381004
- ISBN-13
- 9780073381008
- SKU
- SONG0073381004
- No of Pages
- 800
- Book Title
- Strategic Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
- Item Length
- 8.3
- ISBN
- 9780073381008
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Marketing
- Item Height
- 261 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Marketing
- Item Weight
- 1635 g
- Item Width
- 210 mm
- Number of Pages
- 800 Pages
About this product
Product Information
Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780073381008
eBay Product ID (ePID)
404107409
Product Key Features
Number of Pages
800 Pages
Publication Name
Strategic Marketing
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Format
Hardcover
Dimensions
Item Height
261 mm
Item Weight
1635 g
Item Width
210 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 252332141
Seller Feedback (2,169)
- s***s (2945)- Feedback left by buyer.Past monthVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
- a***x (244)- Feedback left by buyer.Past monthVerified purchaseAs usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
- a***i (1400)- Feedback left by buyer.Past 6 monthsVerified purchaseAn excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.
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Seller Feedback (2,169)
- s***s (2945)- Feedback left by buyer.Past monthVerified purchaseCondition excellent, as described, well packaged, dispatched promptly.Excellent communication from seller. Arrived ahead of anticipated delivery dates. ARRIVED 1st May, expectected between 24th May and 3rd June. Thank you. No import tax payable. A very pleasing experience. Would recommend this seller. A book l have been seeking to replace for 7 years after it got misplaced when moving house after bereavement.
- a***x (244)- Feedback left by buyer.Past monthVerified purchaseAs usual, this seller is completely trustworthy: the book was as described, terrific value, arrived very swiftly from America, well packaged and safe. It was an old library book, but in great condition and appearance, and there can be no criticism, simply thanks and praise for a job well done.
- a***i (1400)- Feedback left by buyer.Past 6 monthsVerified purchaseAn excellent book lot of valuable information regarding all aspects of sewing. A very rare find as bought from the USA. Which was dispatched and and delivered quickly. Excellent communication throughout the transaction. This book was in very good condition as described and well packaged. Happy to highly recommend this seller with reasonable postage from USA. Many thanks.