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Foundations of Marketing Thought: The Influence of the German Historical
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Item specifics
- Condition
- EAN
- 9780367876272
- UPC
- 9780367876272
- ISBN
- 9780367876272
- MPN
- N/A
- Book Title
- Foundations of Marketing Thought: The Influence of
- Item Length
- 23.4 cm
- Subject Area
- Data Analysis
- Publication Name
- Foundations of Marketing Thought: the Influence of the German Historical School
- Publisher
- Taylor & Francis LTD
- Subject
- Economics, Marketing
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234 mm
- Item Weight
- 454 g
- Item Width
- 156 mm
- Number of Pages
- 214 Pages
About this product
Product Information
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367876272
eBay Product ID (ePID)
22046548030
Product Key Features
Number of Pages
214 Pages
Language
English
Publication Name
Foundations of Marketing Thought: the Influence of the German Historical School
Publication Year
2019
Subject
Economics, Marketing
Type
Textbook
Subject Area
Data Analysis
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
454 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
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Seller Feedback (131,626)
- n***w (3)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived on time and was packaged well. The item was exactly as advertised and was amazing value compared to other places. The seller was also incredibly speedy at replying to my enquiries. Although it was not the fault of the seller (the packaging used to send the item was more than sufficient), my figure did have a manufacturing defect (the left hand was broken off). Thankfully superglue put it back in place and no one can tell it was broken.Ichibansho Figure Dragon Ball Demon Piccolo Daimaoh(Ex Mystical Adventure) (#375870724809)
- e***e (643)- Feedback left by buyer.Past monthVerified purchaseItem as described, well packaged, great price, unfortunately it took 9 days to arrive from stated dispatch date and seller didn’t respond to my request to investigate why tracking was still showing it as awaiting dispatch for a number of days.
- i***e (55)- Feedback left by buyer.Past 6 monthsVerified purchaseItem came perfectly described with good packaging. Only issue is dispatch time and communication takes a while, thankfully came in time for what it was intended. Price is really good and super informative tutorials inside.Amigurumi: San-X Crochet Patterns: Featuring Rilakkuma, Sentimental Circus and (#375733908023)