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Key Marketing Concepts (Macmillan business),Mike Meldrum, Malcolm McDonald
£5.13
Condition:
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
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Postage:
£8.99 Standard Int'l Postage.
Located in: South East, United Kingdom
Delivery:
Estimated between Tue, 13 May and Thu, 22 May to 43230
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eBay item number:373739303898
Item specifics
- Condition
- Title
- Key Marketing Concepts (Macmillan business)
- ISBN
- 9780333645635
- Publication Name
- Key Marketing Concepts
- Publisher
- Palgrave Macmillan
- Subject
- Marketing
- Publication Year
- 1995
- Series
- Macmillan Business
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234 mm
- Item Weight
- 411 g
- Item Width
- 156 mm
- Number of Pages
- 320 Pages
About this product
Product Information
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333645635
eBay Product ID (ePID)
88400058
Product Key Features
Number of Pages
320 Pages
Publication Name
Key Marketing Concepts
Language
English
Subject
Marketing
Publication Year
1995
Type
Textbook
Series
Macmillan Business
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
411 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724 4981 18
CRN: 03800600
Safety information
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Chiron_Media_Store
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