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Actionable Web Analytics: Using Data to Make Smart Business Decisions,Jason Bur

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Actionable Web Analytics: Using Data to Make Smart Business Deci
ISBN
9780470124741
Publication Year
2007
Type
Textbook
Format
Paperback
Language
English
Publication Name
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Item Height
238 mm
Author
Jason Burby, Shane Atchison
Publisher
John Wiley & Sons INC International Concepts
Subject
Computer Science, Management
Item Weight
548 g
Item Width
187 mm
Number of Pages
288 Pages

About this product

Product Information

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions?and many more?using their decade of experience in Web analytics.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470124741
eBay Product ID (ePID)
91514661

Product Key Features

Number of Pages
288 Pages
Publication Name
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Language
English
Subject
Computer Science, Management
Publication Year
2007
Type
Textbook
Author
Jason Burby, Shane Atchison
Format
Paperback

Dimensions

Item Height
238 mm
Item Weight
548 g
Item Width
187 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Jason Burby, Shane Atchison

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