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Corporate Social Responsibility is Not Public Relations: How to put CSR at the h
£11.20
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Located in: London, United Kingdom
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eBay item number:365544441977
Item specifics
- Condition
- ISBN-13
- 9781911671428
- Book Title
- Corporate Social Responsibility is Not Public Relations
- ISBN
- 9781911671428
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
- Item Height
- 216 mm
- Publisher
- Lid Publishing
- Subject
- Business
- Item Width
- 138 mm
- Number of Pages
- 224 Pages
About this product
Product Information
Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.
Product Identifiers
Publisher
Lid Publishing
ISBN-13
9781911671428
eBay Product ID (ePID)
14046703063
Product Key Features
Subject
Business
Publication Year
2021
Number of Pages
224 Pages
Publication Name
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Language
English
Type
Textbook
Format
Paperback
Dimensions
Item Height
216 mm
Item Width
138 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
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- e***r (2701)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described , safely packaged and fast delivery , good price , great communication Highly recommended eBayer A+++++
- i***c (690)- Feedback left by buyer.Past monthVerified purchaseSent out and received superfast i’m absolutely delighted with this purchase came sealed authentic great value for money very very well packaged item as described good quality service. I’m a very happy customer and will be back to buy from you more. Thank you so much to the Nile for a seamless service, very happy customer 🙂🙂👍🏻👍🏻
- 8***a (362)- Feedback left by buyer.Past monthVerified purchaseAs described, a brand new copy of Belsay. Arrived within a couple of days. Packaged extremely well. Excellent value for money. Recommend this seller. Delighted with purchase. Would buy from them again.