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Strategic Marketing (McGraw-Hill/I
£7.83
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowStrategic Marketing (McGraw-Hill/Irwin Series in Marketing)
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Postage:
£29.60 Standard Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Thu, 15 May and Tue, 27 May to 43230
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:364347693917
Item specifics
- Condition
- Book Title
- Strategic Marketing (McGraw-Hill/Irwin Series in Marketing)
- Genre
- Sales & marketing management
- ISBN
- 9780071151610
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Marketing
- Item Height
- 257 mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Management
- Item Weight
- 1724 g
- Item Width
- 208 mm
- Number of Pages
- 854 Pages
About this product
Product Information
A text and casebook discussing the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy. They provide a strategic perspective and extend beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. This seventh edition contains new and revised applications, and updated or new cases from high profile companies at the end of each section.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071151610
eBay Product ID (ePID)
89967545
Product Key Features
Number of Pages
854 Pages
Publication Name
Strategic Marketing
Language
English
Subject
Management
Publication Year
2002
Type
Textbook
Format
Paperback
Dimensions
Item Height
257 mm
Item Weight
1724 g
Item Width
208 mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 901578627
CRN: 07693718
Seller Feedback (2,776,337)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (396)- Feedback left by buyer.Past monthVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5466)- Feedback left by buyer.Past monthVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.
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Seller Feedback (2,776,337)
- m***l (152)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional service from a very reliable seller. They were offering a long-out-of-print book at a very reasonable price. On checkout I was given a 10% discount code; the book was dispatched with free postage, followed by an email advising they were giving a refund because they considered the book was not in as good a condition as advertised. The book arrived two days later, well-packaged and in great condition too. Thank you WeBuyBooks, I’m happy to recommend such exemplary service.
- e***- (396)- Feedback left by buyer.Past monthVerified purchaseThis book is exactly as described and is like new. I'm really pleased with it and the price I paid which very low and exceptional value for money. The book was securely packaged and dispatched and delivered very quickly in just a couple of days. Excellent communication throughout with the seller. Very friendly, helpful and prompt. I have bought from this seller a few times and everything has always met or exceeded my expectations. A very positive experience buying from this seller. 🌟🌟🌟🌟🌟
- n***d (5466)- Feedback left by buyer.Past monthVerified purchaseA problem free purchase, with the book arriving within the delivery estimate, securely packaged, as described and in stated condition. Communication was prompt, friendly, and professional throughout the entire process. I have found this seller to be reliable and offers good value. The book itself was in good condition and was of good quality. I have bought several books from this seller in the past and would not hesitate to do so again.