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Employer Branding - 9783658193409
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Item specifics
- Condition
- Book Title
- Employer Branding
- ISBN
- 9783658193409
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Employer Branding: Komm Zu Uns, Bleib Bei Uns, Binde Dich an Uns - So Bauen Sie Eine Starke Arbeitgeber-Marke Auf
- Item Height
- 210 mm
- Publisher
- Springer Gabler
- Subject
- Management
- Item Weight
- 191 g
- Item Width
- 148 mm
- Number of Pages
- 132 Pages
About this product
Product Information
Dieses Buch beschreibt die Konzeption und Vorgehensweise fur den Aufbau einer starken Arbeitgebermarke. Es wird gezeigt, wie Unternehmen die besten Talente gewinnen, sie langfristig binden und zu Hoechstleistungen motivieren koennen. Zunachst wird dargestellt, wie unterschiedliche Mitarbeitersegmente vollkommen unterschiedliche Erwartungen haben koennen. Darauf aufbauend werden verschiedene Angebote eroertert, die die Personalabteilung als Teil ihres Employer-Branding-Konzeptes erfolgversprechend, weil aus Sicht der Mitarbeiter konzipiert, unterbreiten kann.Als nachster Schritt wird der Prozess beschrieben, wie ein Projekt fur Arbeitgebermarkenbildung initiiert und Schritt fur Schritt durchgefuhrt werden kann. Da markenspezifisches Wissen fur ein solches Projekt notwendig ist, werden in diesem Buch auch Modelle der Markenarchitektur diskutiert, wie sie im Personalwesen benutzt werden koennen. Den Abschluss des Buches bilden Beispiele von sechs Firmen, die eine grosse Erfahrung bei Projekten fur Arbeitgebermarkenbildung gesammelt haben. Neben den theoretischen Grundlagen machen diese anschaulichen Praxis-Beispiele das Buch zu einem sehr nutzlichen Leitfaden fur den Unternehmensalltag. Der Inhalt Warum Employer Branding so im Trend liegt Die Mitarbeiter begreifen Der Weg zur Arbeitgebermarke Die Arbeitgebermarke als Markenprojekt Praxisbeispiele aus diversen Branchen u.a. Banking, Chemie, Verkehr, Beratung, Bundesorganisation
Product Identifiers
Publisher
Springer Gabler
ISBN-13
9783658193409
eBay Product ID (ePID)
10046551588
Product Key Features
Number of Pages
132 Pages
Publication Name
Employer Branding: Komm Zu Uns, Bleib Bei Uns, Binde Dich an Uns - So Bauen Sie Eine Starke Arbeitgeber-Marke Auf
Language
German
Subject
Management
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
191 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: GB 976952259
I provide invoices with VAT separately displayed.
CRN: 06687355
About this seller
BOOKS etc.
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Seller Feedback (577,962)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
- r***y (424)- Feedback left by buyer.Past 6 monthsVerified purchaseFirst book went missing/didn't arrive, but Jessica in customer support sorted it out, sending a second copy, it arrived fast and safe, as described, well wrapped, good price and quick customer support. Thank you Jessicaππππ₯°πRunes: a Handbook - 9781783276974 (#314128475728)
- a***l (61)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.
Seller Feedback (577,962)
- w***r (65)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and despatched in quick time. Item arrived within 3 days and was well packaged. Item was much cheaper than I found elsewhere online. I had a query about my order and the seller responded on the same day and sorted everything out. Would happily buy from seller again
- r***y (424)- Feedback left by buyer.Past 6 monthsVerified purchaseFirst book went missing/didn't arrive, but Jessica in customer support sorted it out, sending a second copy, it arrived fast and safe, as described, well wrapped, good price and quick customer support. Thank you Jessicaππππ₯°πRunes: a Handbook - 9781783276974 (#314128475728)
- a***l (61)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic experience with this seller. I had an issue with the clay in my kit being dried out, which is something they couldn't have known about before me opening the box. I sent them a message and they replied quickly and kindly with a resolution, replacing my kit for me. Overall the kit was fantastic value and arrived brand new, in perfect condition bar the clay. Very trustworthy and helpful.