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Rethinking Public Relations: Persuasion, Democracy and Society Kevin Moloney

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Last updated on 21 Mar, 2025 09:59:09 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780367313005
Subject Area
Social Work
Publication Name
Rethinking Public Relations: Persuasion, Democracy and Society
Publisher
Taylor & Francis LTD
Subject
Journalism, Marketing
Publication Year
2019
Type
Textbook
Format
Paperback
Language
English
Item Height
234 mm
Author
Kevin Moloney, Conor Mcgrath
Item Weight
340 g
Item Width
156 mm
Number of Pages
194 Pages

About this product

Product Information

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's 'voices'.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367313005
eBay Product ID (ePID)
25046559213

Product Key Features

Number of Pages
194 Pages
Language
English
Publication Name
Rethinking Public Relations: Persuasion, Democracy and Society
Publication Year
2019
Subject
Journalism, Marketing
Type
Textbook
Author
Kevin Moloney, Conor Mcgrath
Subject Area
Social Work
Format
Paperback

Dimensions

Item Height
234 mm
Item Weight
340 g
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Conor Mcgrath, Kevin Moloney

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